Platform195 insights

Explore our latest case studies and articles for deep dives into industry trends, real-world success stories, and expert perspectives.

Case studies

How Hays Travel embraced digital and won over tourism boards

A Beautiful beach

Showcasing a different style of package holiday with a connected influencer campaign

Thomas cook airplane in the sky

Transforming partnerships and retail media for the world’s oldest travel brand

Qatar city view

Shifting perceptions and generating interest in Qatar as a holiday destination in the lead up to the world cup

Raising brand awareness nationwide for a glamorous new casino resort in Cyprus

Launching a new travel brand in the UK with awareness campaigns and content localisation

Group of holiday goers in a convertible car

Igniting a spark to inspire travel bookings to Cuba

Iberostar resort

Leveraging influencers to create a social movement for Iberostar

High performance digital in a crowded summer holiday market to deliver incremental growth

Inspirational social media content

Creating inspirational content with a sales core to stand out from the crowd online

Dubai city view

Driving engagement with a new audience segment to meet business objectives

Creating inspiring films for Calisen to show at the UN Climate Change Conference

From analog processes to robust media network

Energy pilons with sunset

Creating an empowering recruitment campaign to drive a new generation of sustainable energy installers

Crossroads Maldives resort

Driving bookings for an integrated resort in the Maldives with a stylish and highly targeted digital marketing campaign

Bringing a sustainability brand to life through full funnel marketing

Moon Palace Resort Cancun

A new visual content identity for Moon Palace Cancun to target a UK audience

Child playing in pool

Connected TV campaign to drive awareness of super Black Friday savings

Smart home with EV charging

Creating a brand and a purpose driven movement

Articles

Why travel brands need to get serious about creating video content

Holiday planning is chaotic—video makes it inspiring. See how brands like Thomas Cook and EasyJet use content to cut through the noise and boost bookings.

Why siloes are the enemy of growth and how to avoid or overcome them when starting a retail media network

Scaling a travel retail media network? Watch out for hidden siloes. Discover the 3 major pitfalls—and how to build a seamless, revenue-boosting ecosystem.

The value of off-site media solutions to drive partnership success

Want to break free from limited ad space? See how Platform 195 helps travel brands expand their media reach off-site and boost campaign performance at scale.

Understanding the importance of audience extension in a scalable Retail Media Network

Still relying on onsite ads for your retail media network? Learn why audience extension is the secret to scale, smarter targeting, and bigger partner budgets.

Retail Media Moguls Podcast: Data and technology in retail media

Can your tech stack scale your retail media business? In this podcast, Platform 195’s leaders reveal how data and smart tools power $100M+ media success.

Platform 195 appoints former easyJet Holidays Head of Commercial Partnerships Roy Stratford as Director of Retail Media Services

Platform 195 welcomes Roy Stratford as Director of Retail Media Services. With 25+ years in travel, he’s set to elevate co-marketing and partnership success.

Reflections on the last 12 months of Retail Media Moguls

Retail Media is evolving fast. From AI to omnichannel to first-party data—read Stuart Adamson’s top takeaways from a year of insights on Retail Media Moguls.

Key Takeaways from the 2023 World Aviation Festival Held in Lisbon

At World Aviation Festival 2023, retail media emerged as a major untapped revenue stream for airlines—learn how Platform 195 is helping unlock that potential.

Marketing clean energy to a complex audience: How to turn a sceptic into an advocate

Clean energy needs more than ads—it needs storytelling. Learn how brands can win over sceptics, shift perceptions, and lead a movement with strategic marketing.

Airlines and the retail media resistance: A tale of challenges and chance

Airlines have vast untapped media potential. Discover why 2025 could be the year they unlock retail media—and how Platform 195 can help lead the charge.

Get in touch

Looking for cutting-edge retail media and marketing services? Want to learn more about how Platform 195 can support your growth? Reach out via the form or send us an email. We’d love to hear from you.

Email

hello@platform195.com

Address

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