Uplift by Platform 195 | Scale travel retail media

Travel Retail Media Insights

Explore our latest case studies and articles for deep dives into industry trends, real-world success stories, and expert perspectives.

Standing out in the crowd: How easyJet holidays used video to inspire confidence and drive conversions

The evolution of Amplify, why we’ve overhauled our commerce marketing solutions

Engaging travellers. What's the big idea?

How travel brands can prepare for AI-driven search

What ChatGPT integrations mean for OTAs

Keep calm and carry on searching

Skift Global Forum 2025: What really matters in travel shopper marketing

Search is changing. Travel brands need to act now to keep up

Retail media for airlines

TikTok user adoption surging amongst 25–45 yr-olds

What’s holding airlines back from supercharging co-marketing?

Retail Media: The untapped revenue engine for airlines

From terminals to touchpoints

Someone watching beach videos on their phone at a desk with coffee

Creating unique video content when selling hotels & holidays

Uplift gadgets on a board

The travel industry is nuanced, pick a retail media solution for OTAs

Siloes are the enemy of partnership growth. How to avoid them and other pitfalls when scaling your co-marketing

Phone illustration with suitcases, planes, passports and other objects extruding from it

Why OTAs must modernise their co-marketing for the digital age

Passport in a shopping trolley

Retail media: What it is and why it matters for OTAs and Tour Operators

Thomas cook branded plane flying through the sky

Transforming partnerships & retail media for the oldest travel brand

From analog processes to robust media network

Children playing with inflatable toys on the beach

How Hays Travel embraced digital and won over tourism boards

Shot of new casino resort in cyprus overlooking deep blue waters

Raising brand awareness for a glamorous new resort in Cyprus

A collection of holiday images made for easyJet holidays

Creating inspirational content to stand out from the crowd

Smart home with various sustainable features

Creating a brand and a purpose driven movement

Young girl playing in blue waters with inflatables

Connected TV campaign to drive awareness of super Black Friday savings

photographer pointing a camera inside a moving car

Why travel brands need to get serious about creating video content

Decorative martech illustration

The importance of audience extension in a Retail Media Network

Target audience graphic

The value of off-site media solutions to drive partnership success

Retail Media Moguls

Reflections on the last 12 months of Retail Media Moguls

A field of solar panels

Marketing clean energy to a complex audience

Photo of Roy Stratford

Former easyJet Holidays Head of Partnerships joins Platform 195

Large plane soaring through a blue sky

Airlines and the retail media resistance

Bringing a sustainability brand to life through full funnel marketing

A woman using a laptop

Quadrupling retail media revenue for a UK-based online travel agent

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Looking for cutting-edge retail media and marketing services? Want to learn more about how Platform 195 can support your growth? Reach out via the form or send us an email. We’d love to hear from you.

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Address

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