Platform195 insights

Explore our latest case studies and articles for deep dives into industry trends, real-world success stories, and expert perspectives.

Case studies

Connected TV campaign to drive awareness of super Black Friday savings

Creating a brand and a purpose driven movement

Creating inspirational content with a sales core to stand out from the crowd online

From analog processes to robust media network

Raising brand awareness nationwide for a glamorous new casino resort in Cyprus

Transforming partnerships and retail media for the world’s oldest travel brand

How Hays Travel embraced digital and won over tourism boards

Articles

Why OTAs must modernise their co-marketing for the digital age, or risk losing their competitive edge

There’s huge appetite from tourism boards, airlines, and hotel chains to partner and advertise within OTA ecosystems. But many OTAs lack the technology infrastructure to scale quickly and prove ROI.

Siloes are the enemy of partnership growth. How to avoid them and other pitfalls when scaling your co-marketing

To effectively scale co-marketing and partnerships, you need to ensure all your ducks are in a row and working well together.

Retail media: What it is and why it matters for OTAs and Tour Operators

In travel, it’s the modern evolution of long-standing practices like brochure placements, co-branded emails, sponsored listings, or package deals promoted through partner channels.

Why travel brands need to get serious about creating video content

Holiday planning is chaotic—video makes it inspiring. See how brands like Thomas Cook and EasyJet use content to cut through the noise and boost bookings.

Understanding the importance of audience extension in a scalable Retail Media Network

Still relying on onsite ads for your retail media network? Learn why audience extension is the secret to scale, smarter targeting, and bigger partner budgets.

Platform 195 appoints former easyJet Holidays Head of Commercial Partnerships Roy Stratford as Director of Retail Media Services

Platform 195 welcomes Roy Stratford as Director of Retail Media Services. With 25+ years in travel, he’s set to elevate co-marketing and partnership success.

Reflections on the last 12 months of Retail Media Moguls

Retail Media is evolving fast. From AI to omnichannel to first-party data—read Stuart Adamson’s top takeaways from a year of insights on Retail Media Moguls.

Marketing clean energy to a complex audience: How to turn a sceptic into an advocate

Clean energy needs more than ads, it needs storytelling. Learn how brands can win over sceptics, shift perceptions, and lead a movement with strategic marketing.

Airlines and the retail media resistance: A tale of challenges and chance

Airlines have vast untapped media potential. Discover why 2025 could be the year they unlock retail media—and how Platform 195 can help lead the charge.

Get in touch

Looking for cutting-edge retail media and marketing services? Want to learn more about how Platform 195 can support your growth? Reach out via the form or send us an email. We’d love to hear from you.

hello@platform195.com

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