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eBook: The new travel commerce marketing playbook

Win in the new era of travel commerce

Discover how OTAs, tour operators and travel brands can grow, differentiate, and convert in today’s AI-accelerated travel landscape.

Traveller behaviour is evolving at unmatched speed. AI-driven discovery, platform-governed visibility and rising content expectations are reshaping how demand forms and how brands win.

This playbook gives you the clarity and frameworks to stay visible earlier, influence more effectively and compete with confidence in the new world of travel commerce.

Download the ebook now.

About the ebook

Travel marketing has undergone a structural shift. Discovery is no longer linear, platforms dictate which brands get surfaced, and travellers make decisions in faster, fewer moments. Traditional funnels, and traditional marketing, can’t keep up.

This guide explains the forces behind this shift and introduces a modern approach to commerce marketing built for early influence, creative distinction and platform-ready content.

You’ll learn how leading travel retailers are adapting and how to build a connected marketing engine that reflects how travellers actually discover and decide today.

What you'll learn

Whether you're a CMO, performance lead or brand strategist, this playbook translates the new era of travel commerce into clear, practical guidance.

The four forces reshaping discovery & booking
Why visibility now depends on platform signals — not just spend
How creative quality & structured content drive commercial impact
How to measure influence when attribution becomes opaque
The biggest strategic opportunities in an AI-led landscape
A framework for a modern commerce marketing engine

Download the ebook now.

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Ready to grow your brand?

Whether you're just starting out or looking to take your retail media and marketing to the next level, Platform 195 is here to help.

More case studies

Standing out in the crowd: How easyJet holidays used video to inspire confidence and drive conversions

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Transforming partnerships & retail media for the oldest travel brand

From analog processes to robust media network

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How Hays Travel embraced digital and won over tourism boards

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Raising brand awareness for a glamorous new resort in Cyprus

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Creating inspirational content to stand out from the crowd

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Creating a brand and a purpose driven movement

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Connected TV campaign to drive awareness of super Black Friday savings

Bringing a sustainability brand to life through full funnel marketing

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Quadrupling retail media revenue for a UK-based online travel agent

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eBook: The new travel commerce marketing playbook

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