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Ebook: 10 travel retail media trends in 2026

From innovation to adoption: Discover how airlines, airports, OTAs and travel retailers can turn retail media potential into accountable, scalable growth.

Travel retail media has reached an inflection point. The technology is in place, inventory continues to expand, and audiences are more valuable than ever. Yet success is no longer determined by access to new formats — it’s defined by how confidently organisations connect data, media and measurement across the journey.

This report cuts through the noise to show where real advantage will be created in2026, and what commercial leaders need to do next to compete with confidence.

Read the report now.

About the report

Travel retail media is evolving from a tactical monetisation lever into a core commercial growth engine. This shift brings both opportunity and scrutiny.

Fragmented planning, underused channels, and inconsistent measurement continue to hold organisations back. At the same time, expectations around performance, incrementality and accountability are rising fast.

This report brings together perspectives from Platform 195’s leadership team to outline the ten trends shaping travel retail media in 2026 — not as predictions driven by hype, but as practical shifts grounded in what’s already happening across airlines, airports, OTAs and travel brands today.

You’ll gain clarity on how retail media is changing, where it’s underperforming, and how to move from experimentation to scalable, commercially robust growth.

What you'll learn

Whether you’re a Chief Commercial Officer, Chief Marketing Officer, partnerships lead or retail media owner, this report is designed to support senior decision-making.

The shift from monetisation channel to commercial growth engine
Why outcome-led retail media is replacing channel-led buying models
How AI is reshaping planning and decision-making
Where DOOH, CTV and video are underused
Why first-party data & loyalty now determine competitiveness
How inflight, connectivity & physical environments are now in an accountability phase
How measurement, incrementality & trust will define the winners in 2026

Read the report now.

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Ready to grow your brand?

Whether you're just starting out or looking to take your retail media and marketing to the next level, Platform 195 is here to help.

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