Win in the new era of travel commerce
Discover how OTAs, tour operators and travel brands can grow, differentiate, and convert in today’s AI-accelerated travel landscape.
Traveller behaviour is evolving at unmatched speed. AI-driven discovery, platform-governed visibility and rising content expectations are reshaping how demand forms and how brands win.
This playbook gives you the clarity and frameworks to stay visible earlier, influence more effectively and compete with confidence in the new world of travel commerce.
About the ebook
Travel marketing has undergone a structural shift. Discovery is no longer linear, platforms dictate which brands get surfaced, and travellers make decisions in faster, fewer moments. Traditional funnels, and traditional marketing, can’t keep up.
This guide explains the forces behind this shift and introduces a modern approach to commerce marketing built for early influence, creative distinction and platform-ready content.
You’ll learn how leading travel retailers are adapting and how to build a connected marketing engine that reflects how travellers actually discover and decide today.
What you'll learn
Whether you're a CMO, performance lead or brand strategist, this playbook translates the new era of travel commerce into clear, practical guidance.
✅ The four forces reshaping discovery & booking
✅Why visibility now depends on platform signals — not just spend
✅How creative quality & structured content drive commercial impact
✅How to measure influence when attribution becomes opaque
✅The biggest strategic opportunities in an AI-led landscape
✅A framework for a modern commerce marketing engine
