High performance digital in a crowded summer holiday market to deliver incremental growth

When it comes to summer holidays, many UK consumers are driven more by price point than brand loyalty. And with so many Online Travel Agents (OTAs) in the UK market, This can make driving incremental growth really challenging.

With the easing of travel restrictions post pandemic, UK consumers were eager to book holidays once again, and Travel Republic asked us to help them capture this wave of intent and deliver strong growth by creating highly targeted, data driven performance campaigns served to customers at the right point in the booking cycle. We designed and built feed-driven dynamic ads that changed text and visual based on contextual and first-party data.

The ads were served using our extensive travel media network and preferential media rates, layering Google Intent for travel searches to a range of destinations and Affinity competitor audiences to find consumers most likely to book a holiday. We combined this with a preferred deal across Trip Advisor on focus destinations, bringing consumers into the funnel and then retargeting them to capture the booking.

The campaign drove fantastic results for Travel Republic with an amazing 21:1 Return on Ad Spend (ROAS), outperforming any previous programmatic display activity for Travel Republic, while the retargeting activity outperformed similar campaigns on competitor platforms such as Criteo.

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