Leveraging influencers to create a social movement for Iberostar

Influencer marketing has taken the business world by storm since the launch of Instagram in 2010, and reached new heights with the launch of Instagram stories in 2016. It opened up a new channel of customer interaction, and with 69% of consumers reporting that they trust influencers’ recommendations* over information coming directly from a brand, its importance in the marketing mix is showing no signs of slowing down.

Iberostar Hotels and Resorts approached us to collaborate on an influencer marketing campaign showing the variety of experiences available at their 120 hotels and resorts worldwide. We developed the idea of a creative wrapper around a marketing core, using the concept of #myholidaymyway to showcase the many different experiences available at Iberostar properties.

Each of the influencers involved in the campaign filmed their assigned property in a way that was unique to their own creative style, sharing their day from a first-person perspective and opening a window onto the Iberostar experience. They showed prospective customers that whatever you want your holiday to be, you can do it your way with Iberostar.

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^{*Source: https://thesocialshepherd.com/blog/influencer-marketing-statistics}

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