Driving bookings for an integrated resort in the Maldives with a stylish and highly targeted digital marketing campaign

A luxurious mega-resort, Crossroads Maldives brands itself as the only “one-stop non-stop” lifestyle destination on the Maldives archipelago. It’s also the first man-made resort island in the area. Made up of three resorts – the SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives its offering includes a 30-berth quay for yachts, sumptuous spas, shops, restaurants, and of course, the iconic Hard Rock Cafe.

The Crossroads team approached us to work on a rich digital and social marketing campaign to drive bookings for the Hard Rock Hotel segment of the resort. We delivered a fully integrated campaign, from ideation and concept to producing creative, serving the ads using our extensive travel media network and preferential media rates and reporting on results.

Platform 195 created a concept leveraging the Hard Rock name using evocative phrases like Play Hard, Paradise Hard, combined with alluring visuals and a key offer to drive bookings. Our combination of great relationships with travel publishers, proprietary data insights and intelligence and market available data allows us to be highly strategic with ad placements and audience targeting, leading to excellent return on investment (ROI) for clients.

The campaign generated extremely positive results – the initial prospecting campaign delivered a return on ad spend (ROAS) of 5:1 with over $100,000 in booking revenue for a $22,000 spend. The second phase retargeting campaign generated an amazing 29:1 ROAS with over $37,000 in booking revenue for a spend of just $1,300.

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