Connected TV campaign to drive awareness of super Black Friday savings
View through rate
Increase in mobile CTR during the campaign
Clicks for Florida Tix
The UK’s number one Orlando attractions ticket provide Florida Tix wanted to create a fast run TV ad campaign to drive awareness ahead of Black Friday sales, targeting families who could make big savings on SeaWorlds Parks in Florida by buying in advance of arrival. And we delivered, moving from creative ideation to editing the film, voiceover record, media buying and launching the campaign in just 3 weeks.
To increase the life of the campaign we edited the video into 30, 15, and 6 second edits, recording additional pick up lines to future-proof the campaign and ensure it could be refreshed and used again. Through our extensive media network and our own insights and media intelligence we were able to identify the ideal target and build custom audiences to ensure the best return on investment for the campaign.
We identified the right blend of high-performing channels to drive the biggest impact during the 3-day Black Friday sales period. The ad ran across connected TV and video on demand channels combining prospecting and retargeting to drive both awareness and performance.
Through compelling visuals showcasing the breadth of entertainment on offer at the various parks combined with a compelling 55% discount offer, the ads created desire and urgency to buy, helping to drive really strong Black Friday sales for both Florida Tix and SeaWorld parks.
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