Client:
VROMO

Campaign:
Establishing a successful PR & social strategy
case study

Background

VROMO is the world’s only dedicated software for restaurant food delivery. The brand’s technology helps restaurant partners operate the most efficient delivery solution at scale while giving their customers an exceptional brand experience.

Aim

To capitalise on the huge shift in food delivery within the hospitality and food industry by driving widespread awareness of VROMO among key audiences. Platform 195 was tasked with establishing VROMO’s PR & Social media strategy, ultimately with the aim of securing widespread coverage for VROMO as part of a longer-term plan to generate strong media awareness.

Content areas

Food industry (and tech) focused - how VROMO is meeting the needs of major clients. How VROMO’s tech is reducing food delivery times and increasing customer satisfaction compared to ‘marketplace apps’

Target audience

Corporates and franchises. restaurants with more than 75+ outlets, senior level decision makers, technology and digital teams.

Channel overview

PR and Social. Coverage across major industry titles, including catering & hospitality, franchise & business magazines, national and regional business news (print, digital & broadcast), general retail titles, as well as a broader presence within tech and digital titles.

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