Transforming Thomas Cook into a leading media business
Transforming Thomas Cook into a leading media owner
Transform this major travel retailer’s partnership marketing.
De–couple revenues from print brochures.
Grow declining revenues and profits.
Deliver revenue insight and intelligence.
Ease delivery, reporting challenges and efficiencies.
Overhaul supplier marketing campaigns to become innovative, measurable and effective.
Created the Thomas Cook Media & Partnerships Group and brands, housing Thomas Cook Research & Insight, creative agency 1841 and Thomas Cook Media & Partnerships.
Aligned and recruited teams across 16 markets in sales and support.
Integrated a suite of cutting–edge, data–fuelled media solutions, across online, programmatic, social and in–store channels.
Trained teams, developed systems and processes for delivery.
Built bespoke supplier portal and integrated revenue and CRM platform to power their business.
Transformed Thomas Cook M&P to best–in–industry travel marketing services business.
Rapid multi–million pound revenue growth, with an EBIT CAGR of 17% and delivering 30% of group profits.
Transformed delivery and reporting, with TCM&P delivering over 5,000 data–driven campaigns a year for 2,000 suppliers.
Transformed brochure model/revenues into omni–channel Hotel Everywhere product, winning the Best Use of Data at the Performance Marketing Awards.
Dramatically increased deal sizes from 5 figures to 7 figures.
Won Best Marketing at E–commerce awards for Brand USA’s United Stories of America full–funnel campaign.
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