Get travellers to see Singapore as more than just a stopover destination, but as a holiday in its own right.
People’s perception of Singapore was that it offered little beyond the airport
and Orchard Rood its main shopping area.
We created ‘Get Into Singapore’ – a platform through which we could show people the Singapore they didn’t know, from nature to culture to food to nightlife and vibrancy.
Outdoor, social, experiential events, online, digital advertising and in–store.