Singapore Tourism Board

Get into Singapore
case study

Business Challenge:

Get travellers to see Singapore as more than just a stopover destination, but as a holiday in its own right.

Customer Insight:

People’s perception of Singapore was that it offered little beyond the airport
and Orchard Rood its main shopping area.

Creative Idea:

We created ‘Get Into Singapore’ – a platform through which we could show people the Singapore they didn’t know, from nature to culture to food to nightlife and vibrancy.

Campaign Activation:

Outdoor, social, experiential events, online, digital advertising and in–store.

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