Jungle Formula

Travel Like a Pro (concept)
case study

Most of us don’t consider a repellent when packing for a trip, even when jetting to the tropics. Jungle Formula takes the hassle out of travel and lets us enjoy our holidays without suffering irritation most insects cause.

We teamed up with Jungle Formula to leverage Thomas Cook’s engaged travel audience and created a campaign concept that would target them across their booking journey. The idea was called ‘Travel Like a Pro”, encouraging customers to ensure they pack their bags with Jungle Formula, regardless of their destination.

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