Jerusalem Development Authority

Modern Ancient Life
case study

Business Challenge:

To tell the modern story of Jerusalem and attract new and more affluent travellers to the city. The long term objective is to put Jerusalem into the top ten cities to visit on earth.

Customer Insight:

Jerusalem is the 3rd oldest city in the world, with its religious and historical story being told for the last 5000 years. What people don’t know is that there is a very modern side to it that’s full of entrepreneurs, cool café’s, restaurants, galleries and bars.

Creative Idea:

We created ‘Modern Ancient Life’ an idea that celebrates the contrast between a truly innovative and modern city emerging from its ancient and historical roots.

Campaign Activation:

Video content, posters, social, website, digital advertising and in–store.

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