Client:
Gaviota

Campaign:
Forever Cuba
case study

Business Challenge:

Get travellers to consider Cuba as a viable holiday destination following the devastation caused by the 2017 hurricane.

Customer Insight:

Low customer awareness of the safety and tourism operation, as well as their knowledge beyond the Havana and Varadero regions.

Creative Idea:

‘Forever Cuba’, a campaign that proudly hints to Cuba’s past, present and future. A concept highlighting the culture, people and history whilst educating on 4 regions of the island.

Campaign Activation:

Online, digital, social, in-store, print, influencers.

Back to Our Work