Get travellers to consider Cuba as a viable holiday destination following the devastation caused by the 2017 hurricane.
Low customer awareness of the safety and tourism operation, as well as their knowledge beyond the Havana and Varadero regions.
‘Forever Cuba’, a campaign that proudly hints to Cuba’s past, present and future. A concept highlighting the culture, people and history whilst educating on 4 regions of the island.
Online, digital, social, in-store, print, influencers.