The USA is a huge territory made up of different cultures, beautiful traditions and incredible history. So, how do you create a campaign that equally appeals to different ages, demographics and nationalities in order to inspire them to book a holiday to one of the 50 US states?
We created and produced ‘Lucky in Love’, a series of three 10 minute episodes showcased in GO USA TV, Brand USA’s OTT channel. The concept was engaging and original, based on couples travelling to the USA from Europe searching for different adventures. To decide their activities, the couple had to flip a coin at each destination, with two options at stake. Once flipped, we followed the couples on a journey of adventure, discovery and love, highlighting the hidden activities that can be visited off the beaten path across Washington DC, Fort Worth and New Orleans.
The campaign was launched in early 2020, supported by digital display and social activity.