Brand USA by Thomas Cook

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case study

The brief was simple:

Grow awareness, consideration and passengers to the USA from across Europe, in turn driving US tourism job stability and creation.

Over a sustained period of 4 years we delivered multi–channel data–fuelled integrated campaigns for Thomas Cook & Brand USA that inspired consumers to choose America, engaged and trained the trade and converted bookings. From social to performance and winning awards, these campaigns became best practise for tourism board marketing in Europe.

And they worked…

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