Client:
Bose

Campaign:
Now you’re talking
case study

In partnership with Thomas Cook, we created a digital, social and retail stores campaign to drive greater consideration and purchase among a travel audience of Bose’s £330 QC35II headphones. The aim was both to increase awareness of the headphones and their benefits, as well as to deliver improved direct sales through Bose’ online store. The target audience was affluent 25–to 40–year–olds.

Digital display: Using our first–party data to target an audience that had searched for long haul or 5–star holidays, to fit the affluence element of the brief, a digital display campaign ran on ThomasCook.com

Social: Co-branded Facebook Live music and destination quiz on Thomas Cook UK’s Facebook page, with 60 pairs of headphones to be won across the hour of the Live – with winners notified live as they answered the questions; the target audience was invited through a paid campaign using our first–party data, plus organic growth through being on Thomas Cook’s social channels.

In store: Video advertising in 200 of our UK stores

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